The questions you ask about coffee. Ask them about matcha.

Question
Your Coffee
Your Matcha
Where's it from?
You know the farm
?Do you know?
When was it processed?
Roast date on the bag
?Mill date?
Who produced it?
Named producer
?Trading company?
How was it stored?
Climate-controlled
?Unknown?
Can you verify any of this?
Yes
?Probably not

If you can't answer these about your matcha, you're serving something you wouldn't accept from a roaster.

Most cafés serve matcha that's:

Low grade: third harvest, coarse-milled, mixed with fillers
Stale: milled months ago, oxidized
Sometimes not even real matcha: powdered sencha or Chinese tea powder
Masked by sugar and milk to hide the taste

They don't know the difference because they've never tasted quality matcha. Their suppliers aren't educating them.

What changes when quality changes.

Quality Matcha
Low-Grade Matcha
Vibrant, stable green
Dull, yellowish green
Vegetal, present aroma
Flat or absent aroma
Balanced umami, clean finish
Bitter, requires sweetener
Smooth, full body
Chalky mouthfeel
Color holds in milk
Color fades quickly in milk

Your customers may not name the difference. They'll taste it.

Barista preparing matcha latte in cafe
Supply

Quality you can reorder without worrying about supply.

The problem with quality matcha: hard to source consistently at cafe volume. Small-batch producers can't supply. Large suppliers blend for cost.

  • Consistent supply from a single Japanese producer
  • MOQs built for your cafe volume
  • Steady restock that you can count on

Quality matcha you can actually get. Repeatedly.

Get in Touch
Barista serving matcha drinks in café

Try it against what you're serving now.

The comparison makes the case.

1

Request Samples

We'll send samples so you can taste the difference.

2

Prepare Side by Side

Make identical drinks with your current matcha and ours.

3

Evaluate

Compare color, aroma, taste, and texture.

4

Decide

The comparison makes the case.

For cafes that already care.

This is for you

  • Specialty coffee operators who apply quality standards to sourcing
  • Cafes where matcha is a real menu category
  • Operators who'd be embarrassed if customers knew their matcha source

Not a fit

  • Mass-volume operations prioritizing cost above all
  • Cafes where matcha is an afterthought
  • Operators indifferent to quality differences

If you don't care about quality, this isn't for you.

Aerial view of tea fields in Chiran, Kagoshima
Origin

From Chiran, Kagoshima

Our matcha comes from Chiran, Minamikyushu City, Japan's largest tea-producing municipality.

  • Kagoshima produces 16% of Japan's tea
  • Chiran tea has won national production awards 5 consecutive years
  • Volcanic soil. Mountain water. Shade-grown 20+ days.
  • 50+ years of producer expertise

FAQs

Minimums vary by product. Contact us with your expected volume and we'll find an option that works for your business.

Pricing is based on grade and volume. Larger orders get better per-unit pricing. Request a quote for specifics.

Yes. Many customers order multiple grades for different uses.

Once you're set up, reordering is simple. Contact us or use your account to place repeat orders.

Yes. We encourage sampling before any commitment. Request samples through our form.

Our matcha is single-region from Chiran, Minamikyushu City in Kagoshima, Japan's largest tea-producing municipality responsible for 16% of Japan's tea production. Chiran tea has won national production awards for 5 consecutive years.

High-quality matcha has vivid, bright green color (not pale or reddish), distinctive "covered aroma" from proper shading, rich umami with minimal bitterness. Cheap alternatives often show yellow or brown tones and higher astringency—which your customers will notice in taste, color, and consistency.

Yes. Our matcha meets Japanese national production standards and comes from award-winning Chiran producers. We maintain full traceability from field to package with third-party testing for purity.

Chiran matcha is grown in mineral-rich volcanic soil with pure mountain water, producing tea with rich sweetness, minimal bitterness, and vibrant emerald color. The region's shaded cultivation and gentle steaming preserves chlorophyll and umami.

Unopened matcha stays fresh for 12-18 months. Once opened, use within 2-3 months for optimal flavor. After that, matcha is still safe to consume but better suited for lattes or baking where milk and heat mask some flavor loss.

Store matcha in an airtight container away from light, heat, and moisture, preferably refrigerated. We highly recommend refrigerating after opening to maintain vibrant color and fresh flavor.

Bulk matcha typically comes in sealed bags (500g, 1kg, or larger). Packaging is designed to maintain freshness and protect against light and moisture.

Shipping times depend on your location and order size. We'll provide estimated delivery with your quote.

We ship throughout the United States and internationally. Contact us to confirm delivery to your location.

Contact us immediately. We'll resolve any shipping issues.

Modern cafe interior

See the difference yourself.

Request samples. Compare against your current supply.

Request SamplesEmail Us